dc.creator | Li, Nan | |
dc.date.accessioned | 2020-08-22T20:51:20Z | |
dc.date.available | 2012-08-23 | |
dc.date.issued | 2010-08-23 | |
dc.identifier.uri | https://etd.library.vanderbilt.edu/etd-08232010-154153 | |
dc.identifier.uri | http://hdl.handle.net/1803/13982 | |
dc.description.abstract | There are large numbers of potential customers of cosmetic e-commerce in China. From Jan to Aug in 2009, about 61% of Internet users have browsed shopping websites and about 18% of users have purchased a product online. In addition, more than 30 million which is about 8.3% of the total Netizen are cosmetic users. But there is a large price gap among the e-tailors. It might because of brand, product and e-tailor’s characteristics. This thesis uses the HLM to test how the online cosmetic price is determined by brand, product and e-tailor’s characteristics. It includes price data for 44 different product items from the 13 active Guangdong e-tailor web sites with different brands, product and e-tailor characteristics. The data consist of 269 observations collected during November, 2009. In order to capture the three-step process consumer use when selecting which e-tailor to buy from, it uses the HLM model. | |
dc.format.mimetype | application/pdf | |
dc.subject | determinants | |
dc.subject | cosmetic | |
dc.subject | e-commerce | |
dc.subject | price dispersion | |
dc.title | The Determinants of Price Dispersion in Cosmetic E-Commerce in China | |
dc.type | thesis | |
dc.type.material | text | |
thesis.degree.name | MA | |
thesis.degree.level | thesis | |
thesis.degree.discipline | Economics | |
thesis.degree.grantor | Vanderbilt University | |
local.embargo.terms | 2012-08-23 | |
local.embargo.lift | 2012-08-23 | |
dc.contributor.committeeChair | Ana R Vides De Andrade | |
dc.contributor.committeeChair | Suhas L Ketkar | |