Automaticity of Basic-Level Categorization Accounts for Naming Effects in Recognition Memory
Richler, Jennifer Joanna
What is the consequence of calling objects by their names? Lupyan (2008) suggests that overtly naming objects at the basic-level impairs subsequent recognition memory because naming shifts the memory representation towards the category prototype. Here I show that 1) processing objects at the basic-level without categorization or naming responses produces equivalent memory effects as overt naming and 2) depth of processing better accounts for this so-called naming effect. These results suggest that naming does not influence memory by changing the representation, but rather that naming is a shallow processing task because it is an automatic instantiation of basic-level categorization.