Getting the Job Done: An Examination of Offices of Institutional Advancement at HBCUs and the Resources Available to Them
Burgess, Marcus
:
2020-12
Abstract
This mixed methods case study uses resource-based theory to examine which institutional
investments factor into fundraising success at private historically Black colleges and universities
(HBCUs). The primary source of data was a survey that was adapted from Gunsalus’ (2004)
study. A secondary data source was the use of interviews that were conducted via phone with a
select group of participants.