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A Look Rather than a Reality: Feminism, Bras and the Politics of Commodification

dc.contributor.advisorKramer, Paul A.
dc.contributor.authorLarison, Cecily A.,
dc.descriptionHistory Department Honors Thesis, (2016). Awarded Honors and co-winner of the Dewey Grantham Prize for best honors thesis.en_US
dc.description.abstractThis thesis explores the interaction between feminism, fashion and visual culture during the women's liberation movement by focusing on the symbolism of bras. Using documents ranging from annual reports from the Hanes corporation to women's liberation essays and news articles in the early 1970's, the project explores how bra companies and the media turned anti-bra symbolism into a "no-bra" fashion trend that flattened feminist rhetoric into advertising lines.en_US
dc.publisherVanderbilt University. Dept. of Historyen_US
dc.subjectsymbolism of brasen_US
dc.subject.lcshBrassieres -- History -- 20th centuryen_US
dc.subject.lcshFeminism -- History -- 20th centuryen_US
dc.subject.lcshFoundation garment industry -- History -- 20th centuryen_US
dc.titleA Look Rather than a Reality: Feminism, Bras and the Politics of Commodificationen_US
dc.description.collegeCollege of Arts and Scienceen_US
dc.description.departmentDepartment of Historyen_US

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