The Creative Writing MFA Value Proposition: The Connection Between Program Design, Student Experience and Publishing Rates

Abstract

This study explored program design frameworks and student experience for MFA in Creative Writing programs through the lens of student value proposition in two MFA in Creative Writing programs, Naropa University and Oregon State University-Cascades. The study utilized website content analysis through natural language processing and student experience survey data to analyze value proposition alignment between program intended value and student experience of what was valued through their time as MFA graduate students to support the publishing of student creative work. The total number of participants from both partner agencies was seventy. Findings suggest that program models do not fully align with student goals in a variety of areas related to publishing and publishing support. Specifically, students’ value of MFA in Creative Writing programs and what the programs themselves value do not fully align. This misalignment drives a reduced value proposition for current and past students even within an overall positive student experience. Results also suggested MFA in Creative Writing programs offer ambiguity to prospective students through their current marketing and informational materials (both print and online).