Browsing Peabody College Leadership and Learning in Organizations by Subject "Voluntary Churn"
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Reducing Subscription Churn at BioTRUST Nutrition: Exploring Reasons, Best Practices and Solutions (2023-12)BioTRUST Nutrition, a supplement brand under Wellbeam Consumer Health, experienced a 19% decrease in active subscriptions between April 1, 2022, and April 31, 2023, resulting in a revenue churn of $0.6 million and an 11% ...