| dc.description.abstract | This quality improvement project employed a comprehensive mixed-methods exploration aimed at enhancing meaningful engagement between The National MS Society's Healthcare Stakeholder Engagement Team and general neurologists. Qualitative insights were gathered through semi-structured interviews with team members, while quantitative data was extracted from Salesforce. Integration of these datasets provided holistic insights. Significant challenges stemming from ambiguity and subjectivity in defining engagement within The MS Society, were reflected in both the qualitative and quantitative findings. Inconsistencies across regional teams highlighted the need for a standardized definition and key performance indicators (KPIs) to measure and enhance engagement strategies. An expanded definition of engagement was proposed, emphasizing intentional and sustained efforts to foster meaningful interactions through active participation and collaborative partnerships in managing and treating Multiple Sclerosis. Recommendations focus on leveraging organizational restructuring to realign team dynamics, redefine engagement criteria, and establish clear Salesforce reporting guidelines. These measures aim to enhance consistency, clarity, and effectiveness in engagement practices within The National MS Society. Introduction of new KPIs, including team member sentiment, nature of engagement activities, quality of interaction, and positive response measurement, provide a robust framework for comprehensive evaluation of engagement efforts. Strategic implementation of these KPIs will improve engagement effectiveness, strengthen provider networks, and optimize outreach efforts within general neurology healthcare contexts. These efforts are poised to enhance healthcare delivery and patient care in the management of Multiple Sclerosis, ensuring sustained progress towards fulfilling the organizational goals and mission of The National MS Society. | |
