Engaging Black Philanthropists in Donor-Advised Funds

Abstract

This quality improvement project captures the voices of current and prospective Black donors of Community Foundation of Greater Memphis to provide insights into their perceptions of the foundation’s donor-advised funds while providing recommendations for better serving Black philanthropists in the Memphis area. Using Identity-Based Motivation as a theoretical framework, the project viewed donor-advised funds through the lens of identity-congruence for Black philanthropists. Seven findings and seven recommendations are presented to help the foundation better engage Black donors.