Examining Digital Communication and Engagement between FRIENDS of the National Asian Pacific American Museum and its Task Force

Abstract

This quality improvement project examined the digital communication and engagement practices of FRIENDS of the National Asian Pacific American Museum (NAPAM), a small non-profit organization located in Washington, DC. Using a mixed methods quantitative approach, this project identified opportunities to improve the organizations' digital communication and engagement strategies which are critical to cultivating broad community support for the creation of NAPAM.