Strategic and Competitive Advantages for the Novice Entrepreneur

Abstract

This capstone project explores the market condition of resource competitiveness through the lens of a resource-based theoretical view and through the analysis of resources and capabilities utilizing the Value-Rarity-Imitability-Originality (VRIO) framework of resource/capability analysis. This project investigates whether NBalance has sustained competitive advantages, if NBalance is leveraging those capabilities, and what strategic decisions are essential for growing the business and the owner’s entrepreneurial skills in order to ascertain whether or not the organization is poised to achieve long-term success.