That's Vanderbilt: For one Owen marketing professor, Super Bowl is about the commercials
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Date
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Volume Title
Publisher
Vanderbilt News Service
Abstract
Description
Includes descriptive metadata provided by producer in MP3 file: "A marketing professor at the Owen Graduate School of Management says there's a good reason that the Super Bowl ads are more humorous and creative than the usual ones. Listen to an interview with Jennifer Escalas." Escalas studies the marketing trends of the Super Bowl advertisements and who the ads are marketed toward.
Keywords
Escalas, Jennifer
Citation
Vanderbilt University podcast episode.