William McDonough lecture
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Vanderbilt University
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Includes descriptive metadata provided by producer in MP4 file: "Politics, Economics and Social Issues - Video - William McDonough lecture." McDonough, architect and environmentalist, argues for better design of our manufacturing and living processes. We need a new, more intelligent plan that protects living beings and brings prosperity without inflicting harm. McDonough borrows principles from the natural world as inspiration for technological redesign. Waste = food eliminates the concept of anything going to waste. Rely on natural energy flows, and celebrate diversity.