Mark McKinnon: "Insider’s perspective on national political campaigns"
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Vanderbilt University
Abstract
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Includes descriptive metadata provided by producer in MP4 file: "Politics, Economics and Social Issues - Video - Mark McKinnon: 'Insider’s perspective on national political campaigns'." By Mark McKinnon. McKinnon, a national media producer and communications strategist whose clients have included President Bush and John McCain, is a guest lecturer for Vanderbilt's "Political Campaigns and the Electoral Process" course, taught by John Geer and Roy Neel, on Oct. 5, 2010. McKinnon uses political commercials and other video clips, including the famous "Daisy" commercial from Lyndon Johnson's presidential campaign, to illustrate his points. He takes questions at the end, answering one with an account of his experience with the McCain campaign, especially helping Sarah Palin prepare for vice-presidential debates.
Keywords
Political message, Political strategy, Political messaging