Browsing Owen Graduate School of Management by Author "Vroom, Govert"
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Sohl, Timo; McCann, Brian T.; Vroom, Govert (Long Range Planning, 2022-12-06)This study integrates research on business model diversification (BMD) and demand-side theory to examine the relationship of BMD to performance and the sequencing of business model ad-ditions. We begin by explaining and ...