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Informational Regulation of Consumer Health Risks: An Empirical Evaluation of Hazard Warnings
(The RAND Journal of Economics, 1986)
On the basis of data from a survey of almost 400 consumers, this article assesses whether consumer behavior is responsive to information about product hazards that is provided in response to regulation. We find that the ...
An Investigation of the Rationality of Consumer Valuations of Multiple Health Risks
(The RAND Journal of Economics, 2012)
After developing a conceptual analysis of consumer valuation of multiple risks, we explore
both economic and cognitive hypotheses regarding individual risk-taking. Using a sample
of over 1,500 consumers, our study ...