What Does Intercollegiate Athletics Do To or For Colleges and Universities?
Getz, Malcolm
Siegfried, John
:
2010
Abstract
Abstract: What tangible benefit do universities who participate in major televised sports achieve from their commitment? The essay reviews the evidence on the gains in public funding, attraction of philanthropy, increases in applicants and selectivity, and the influence on students. Ultimately, what is the opportunity cost of an institution's financial stake in what may be close to a zero sum game?