Political science study shows presidential candidates should pay more attention to their speaking skills
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Vanderbilt News Service
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Includes descriptive metadata provided by producer in MP3 file: "Voters without strong ideological beliefs are swayed by presidential candidates with better oratorical skills, according to research by Assistant Professor of Political Science Christian Grose. In addition, highly educated voters are more likely than those with fewer years of schooling to be influenced by complex speech." An example is Ronald Reagan.
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Vanderbilt University News Service