Health and Kinship Matter: Learning About Direct-to-Consumer Genetic Testing User Experiences via Online Discussion

Abstract

This research demonstrates that online social media platforms can serve as a rich resource for characterizing actual DTC-GT experiences. The findings suggest that DTC-GT consumers’ purchasing behaviors are associated with societal events and that future investigations should consider how DTC-GT challenges our understanding of kinship structure and function, genomic privacy, and the interpretation of health risks