Getting the Job Done: An Examination of Offices of Institutional Advancement at HBCUs and the Resources Available to Them

Abstract

This mixed methods case study uses resource-based theory to examine which institutional investments factor into fundraising success at private historically Black colleges and universities (HBCUs). The primary source of data was a survey that was adapted from Gunsalus’ (2004) study. A secondary data source was the use of interviews that were conducted via phone with a select group of participants.