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Do Open-Ended Questions Measure "Salient" Issues?
(Oxford University Press, 1991)
Closed-ended questions dominate most interview schedules. Yet the almost exclusive use of this form did not arise because open-ended questions, its major competitor, proved to be weak indicators of public opinion. Instead, ...
Critical Realignments and the Public Opinion Poll
(Cambridge University Press, 1991)
"With the advent of the public opinion poll, politicians began to have access to highly reliable information about the electorate's views on issues. Prior to this development, party leaders could only make educated guesses ...