• About
    • Login
    View Item 
    •   Institutional Repository Home
    • Peabody College
    • Peabody College Leadership, Policy, and Organizations
    • Leadership, Policy, and Organizations Capstone Projects
    • View Item
    •   Institutional Repository Home
    • Peabody College
    • Peabody College Leadership, Policy, and Organizations
    • Leadership, Policy, and Organizations Capstone Projects
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Institutional RepositoryCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDepartmentThis CollectionBy Issue DateAuthorsTitlesSubjectsDepartment

    My Account

    LoginRegister

    Enrollment Growth Strategies for the Contemporary Liberal Arts College

    Rogers, Justina Jones
    Barber, Stephen
    : http://hdl.handle.net/1803/17717
    : 2021-05

    Abstract

    Small, private, liberal arts colleges face challenges in enrolling first-year students due to demographic trends impacting their target populations and unsustainable financial aid allocation strategies. Marietta College, located in Marietta, Ohio, epitomizes this dynamic as they embark on a set of strategic efforts to grow their first-year cohort and total student population. Our quantitative and qualitative research and analysis of this institution’s enrollment management work focuses on three areas of interest: the relationship between financial aid and enrollment, specifically for out-of-state students; how campus visitation impacts enrollment; and how website user experience influences enrollment. Key analytic findings included, among others, the ideal range of students most likely to yield at Marietta College based on a review of historical applicant data, a statistically significant relationship between campus visitation and enrollment, insight into the factors influencing students to ultimately choose Marietta College, and qualitative feedback from prospective college students on their user experience with the institution’s website. Lastly, we offer a series of strategic recommendations for Marietta College leadership to consider across four distinct areas: ideal student population(s) to target, recruitment strategy, campus tours and other on-campus programming, and website and virtual engagement. While limited in scope and generalizability, we anticipate our findings and recommendations will add to the existing knowledge base for similarly situated institutions facing enrollment growth challenges.
    Show full item record

    Files in this item

    Icon
    Name:
    Enrollment Growth Strategies for ...
    Size:
    1.189Mb
    Format:
    PDF
    View/Open

    This item appears in the following collection(s):

    • Leadership, Policy, and Organizations Capstone Projects

    Connect with Vanderbilt Libraries

    Your Vanderbilt

    • Alumni
    • Current Students
    • Faculty & Staff
    • International Students
    • Media
    • Parents & Family
    • Prospective Students
    • Researchers
    • Sports Fans
    • Visitors & Neighbors

    Support the Jean and Alexander Heard Libraries

    Support the Library...Give Now

    Gifts to the Libraries support the learning and research needs of the entire Vanderbilt community. Learn more about giving to the Libraries.

    Become a Friend of the Libraries

    Quick Links

    • Hours
    • About
    • Employment
    • Staff Directory
    • Accessibility Services
    • Contact
    • Vanderbilt Home
    • Privacy Policy